Welcome to "I Am Denim"
I Am Denim was born from my own frustration with jeans that just didn’t fit, flatter, or feel comfortable. Experiencing life, motherhood, surgery and the changes that come with healing, I realised the denim industry hadn’t evolved to meet the needs of real women and real bodies.
Jeans Designed to Support, Empower & Move With You
I wanted to create jeans that did more than look good, they had to support, empower, and move with your body. Every pair of I Am Denim jeans is thoughtfully designed to combine comfort, style, and dignity, so you can feel confident in your body.
Our mission is simple: to make jeans for all shapes, sizes, scars and stories. Jeans that love your body back, adjust to you and make you feel seen not excluded.