Welcome to "I Am Denim"

About a year after my son was born, I had to undergo major stomach surgery.

It was in the weeks after recovery that I found something as simple as pulling on a pair of jeans an absolute struggle and an uncomfortable one. Searching for the right pair made me realise how much we all struggle after pregnancy, c-section and surgery to find a great pair of jeans that are comfortable, look good and are of a high quality. I wanted to create jeans that everyone could wear with total confidence and that is how I Am Denim was born!

Imagine a world without judgement where feeling confident about yourself is natural. No questioning your size, shape, scars or surgery.

At I Am Denim we want to bring you that confidence with our specially designed innovative jeans.

Giving you the best in comfort we want you to love yourself as you are…

No judgement. Just jeans.

Sophie x