I Am Denim Diary

A Royal Moment for I Am Denim: Princess of Wales Spotted Wearing Our Jeans
A Royal Moment for I Am Denim: Princess of Wales Spotted Wearing Our Jeans
Discover how the Princess of Wales chose I Am Denim’s Tender Tummy Technology™ jeans designed for every shape, size, scars, and story. Read more...
We go behind the scenes with the founder of I Am Denim
We go behind the scenes with the founder of I Am Denim
  Sophie Cooper of I Am Denim knows that feeling all too well, and in a bid to make denim great again she set out on a mission to create jeans that... Read more...
Taking Adaptive Fashion Seriously
Taking Adaptive Fashion Seriously
Discover how I Am Denim is redefining adaptive fashion with inclusive, stylish jeans designed for every shape, size, scars, and surgery. Featured in Forbes, we’re leading the way in empowering... Read more...
Becoming a Mum Inspired My Premium Denim Brand
Becoming a Mum Inspired My Premium Denim Brand
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I Couldnt Find Comfortable Jeans So I Designed My Own
I Couldnt Find Comfortable Jeans So I Designed My Own
As the founder, designer and creator of the innovative Tummy-Friendly Jeans for I Am Denim, I had the incredible opportunity of being invited to The Sun HQ for an interview.... Read more...
Stephs Packed Lunch
Stephs Packed Lunch
It was an absolute honour to be invited onto Stephs Packed Lunch to talk about the Tummy Friendly Jeans i’ve created for you all. Steph loved them so much she... Read more...
Katie Pipers Breakfast Show
Katie Pipers Breakfast Show
It was a total surprise when Katie Piper messaged me on Instagram to say i should tune in to her new breakfast show! As i watched she talked about the... Read more...