Why our jeans are different?

How many of you struggle to find jeans that fit, are comfortable & actually make you feel good?

Women & men struggle with what should be such a simple task & something often taken for granted. 

If your body has changed through pregnancy, surgery, scars, weight loss or weight gain, mumtum or bloating, then simply pulling on a pair of high street jeans just doesn’t work. 

After surgery I couldn’t find jeans that felt comfortable or gave that perfect fit. So finding a pair that looked good was out of the question! 

This is why I created I Am Denim. 

Jeans for Everybody’s body no matter your shape, size, scars or surgery.

Using Tender Tummy Technology, built in bellybands and hidden adjustable waistbands the jeans I have created offer the perfect fit & comfort you deserve.

They’re perfect for the body conscious, for those struggling to find comfortable jeans, for after baby, for scars, for after surgery, stretch marks, bloating, endometriosis, sensitive tummy, menopause & much more! 

Ive spent years getting this right & I'm so proud of the results. 

You deserve choice, confidence and happiness when you get dressed.

I’m so thankful my designs can help you look & feel amazing.

Much love 

Sophie x