Worn daily by 10,000 happy customers

Denim with a difference.

Stretch, support, style: denim redefined.

Discover jeans that redefine comfort with our innovative stretch, support, and style. Engineered for those who seek both elegance and ease, our denim is perfect for life's transitions.
Your body, Your rules, I Am Denim jeans.

100% Satisfaction Guarantee

Tummy Control

Adjustable Waistbands

Stretch

+ Support Technology

Worldwide Shipping

As seen in

Collections

Tummy Control

Post Pregnancy Jeans

Stretch Denim Joggers

Shorts

Mens

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Our Story

Your body, Your rules,
I Am Denim Jeans.

By prioritising comfort without compromising on style, I aim to redefine what it means to wear jeans, offering a unique blend of fashion-forward design and unparalleled comfort. This story isn't just about creating jeans; it's about transforming a personal quest for comfort into a brand that resonates with everyone's desire for better-fitting denim.

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100% Satisfaction Guarantee

Tummy control

Adjustable waistbands

Stretch + support technology

30 day money-back guarantee

Free shipping

Tummy control

Adjustable waistbands

Stretch + support technology

30 day money-back guarantee

Free shipping

Bestsellers

Stretch Denim Joggers

£0
£55
Super High Waist Elasticated Shorts
£0
£40
Above & Beyond Tummy Control - High Waist Skinny Jeans
£0
£95
Above & Beyond Extra Tummy Control - High Waist Skinny Jeans
£0
£110
Tummy Control Low Rise Skinny Jeans - Maternity & Beyond
£0
£120

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Our customers love us for a reason!

Get inspired by our real customers’ stories.

100% Money back guarantee.

No questions asked.

“We’re so confident you will love our jeans that if you are unsatisfied for any reason, simply contact out customer care team. We will issue you a refund for up-to 30 days. No questions asked.”

Sophie Cooper

Founder, I Am Denim

FAQs

Free Shipping

We provide FREE standard shipping on all UK orders - no minimums or exclusions.

Delivery & Returns Policy

100% money-back guarantee

We’re so confident you will love our jeans that if you are unsatisfied for any reason, simply contact out customer care team. We will issue you a refund for up-to 30 days. No questions asked.

SHOP BESTSELLERS

Worldwide shipping

Delivered worldwide to ensure your perfect fitting jeans are just a click away.

Delivery & Returns Policy