I AM DENIM | Premium Jeans Shapewear

Worn daily by 10,000 happy customers

The Only Jeans Designed for Real Bodies, Bloating & Tender Tummies

Designed for every shape, size, scar and surgery.
No digging in. No discomfort. Just confidence

Shop Jeans That Feel Good

Tummy control

Adjustable waistband (no pressure on your stomach)

Soft, stretch denim that moves with you

HAVE YOU SEEN US?

Press & News

Kate Middleton's Favourite Jeans

Interview With The Sun Magazine

Tummy Control Technology

Featured in Grazia Magazine

Collections

Above & Beyond Tummy Friendly- High Waist Skinny Jeans (Dark Blue)

Super High Waisted Jeans

Tummy Control Low Rise Skinny Jeans - Maternity & Beyond

Post Pregnancy Jeans

FeatherFlex Baggy Jeans

Summer Jeans

Post Pregnancy Jeans

Our customers love us for a reason!

Get inspired by our real customers’ stories.

So pleased with these Jeans. Bought for my fiancé who has recently had an ileostomy due to ulcerative colitis. He used to always wear slim fit jeans before and was really worried about having to change his whole wardrobe. They fit really nicely and are comfortable around his stoma.

Nina W.

Verified Buyer

Bought these 7 weeks after a C-section and they are really comfy, no irritation of scar at all. The sizing is good too, bought size 16 and they fit well. A bit of stretch in them too so they’ll still fit if your size fluctuates. Would definitely recommend.

Dani C.

Verified Buyer

Not only was the customer service great, lovely personal touch…when the jeans arrived i was so pleased with how they were packaged just made it an experience opening them. The jeans…wow! Got the high waisted and they are amazing, fit is perfect as they are so soft they work with you.

Vanessa F.

Verified Buyer

The best jeans ever!! I’ve just bought my second pair. Beautifully soft and the fit is incredible because they are a true high waist cut, I haven’t stopped wearing them! Delivery arrived on time too as promised. I definitely recommend.

Jessica P

Verified Buyer

I just wanted to say a HUGE thank you for the amazing jeans! 10/10 for the packaging alone. The jeans are wonderful, they’re perfectly true to size (which is a miracle as sizing is often all over the place and can be frustrating), they protect my stomas and, equally as important, they support my abdomen which being 4 months post surgery is still needed.

Karen F.

Verified Buyer

You made me so happy!! 9 years ago I had to have emergency surgery because of my Crohn’s disease so was left with a 9” vertical scar and a stoma. The stoma was resectioned but I have the scar so most jeans are so uncomfortable. Thank you for creating your products!

Kim D.

Verified Buyer

I sometimes struggle to get a comfortable fit due to having a stoma. The high band is absolute genius, it gently hugs my belly & makes me feel secure. Definitely would recommend. 10/10

Steve

Verified Buyer

After my C-section in 2015, I always struggled to find jeans that felt supportive and comfortable. Then I found I Am Denim, and honestly it's the best investment I've made!

Divya Maru

Verified Buyer

I had a urostomy 3 months ago and I am having a hard time being comfortable in my clothes. These jeans are both stylish and extremely comfortable putting me at total ease.

Leora

Verified Buyer