No Judgement,
Just Jeans
MADE IN BRITAIN
Tummy Control
Technology
CLEVERLY CRAFTED INTO OUR JEANS MADE IN BRITAIN
Denim With A Difference. POSSIBLY THE MOST COMFORTABLE JEANS EVER MADE MADE IN BRITAIN Your Perfect Fit
After Pregnancy
and beyond.
MADE IN BRITAIN

As featured by

vogue
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About I Am Denim

Imagine a world without judgement where feeling confident about yourself is natural. No questioning your size, shape, scars or surgery. At I Am Denim we want to bring you that confidence with our specially designed innovative jeans. Giving you the best in comfort we want you to love yourself as you are... No judgement. Just jeans.

Explore our jean collections

Our range of Women’s and Men’s jeans. Perfect fit for all shapes, sizes, tummies, and scars.

Denim Heroes

Making Tummy Friendly jeans for you all is what i love to do most. Seeing your style makes me so proud! I absolutely love to see my customers in the jeans i’ve designed.

You can become one of our I Am Denim heroes and join the team by sending us a photo or tag us on instagram @iamdenimlondon #DenimHero If you’d like a chance to feature on our page why not send us your story and why you love wearing our jeans? We’d love to hear from you!

Sophie x

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