A Royal Moment for I Am Denim
We’re beyond thrilled to share a very special milestone for I Am Denim: the Princess of Wales wore the jeans I designed!
This wasn’t a gift. There was no PR campaign. They were simply chosen and it’s a moment that embodies everything our brand stands for.
✨ Jeans Designed for Every Body
I created these jeans to fit real women, no matter their shape, size, scars, or story. Every detail is thoughtfully designed to adjust to your body whether you’re running the country or running errands.
Our jeans feature:
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Tender Tummy Technology™ gentle support for sensitivity, bloating, and beyond
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Discreet adjustable waistbands for a perfect fit
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Premium stretch denim for comfort and confidence
Why This Moment Matters
This isn’t just a fashion moment it’s proof that when you design with love and purpose, the world pays attention.
It’s an honour to see our mission of inclusive, adaptive, and thoughtfully designed jeans recognised at the highest level.
Explore the Collection
Discover the jeans that combine style, comfort, and purpose. Visit our collection page to find your perfect pair.
Read the Full Feature
See the full Hello! Magazine article here: Kate Middleton’s Favourite Skinny Jeans Have a Secret Tummy Panel
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