{"title":"Maternity Jeans","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our maternity jeans collection, thoughtfully designed to provide comfort and confidence throughout pregnancy and beyond. Featuring our ultra-soft FeatherFlex™ Baggy Jeans with a lightweight elasticated waistband that sits under the bump and our Tummy Control Low Rise Jeans designed for early stages of pregnancy and post pregnancy. Both styles move with your changing body without digging in or causing pressure. Whether you're looking for comfortable maternity jeans, elasticated waist jeans for pregnancy or supportive denim you'll wear long after birth, our premium British designed collection combines effortless style, all-day comfort and a flattering fit for every stage of motherhood.\u003c\/p\u003e","products":[{"product_id":"featherflex-baggy-jeans","title":"FeatherFlex Baggy Jeans","description":"\u003cp data-mce-fragment=\"1\"\u003eThese are the jeans you put on once and never want to take off. Made from our new FeatherFlex denim they're soft, featherlight and flow with your every move. Designed for comfort and style they're perfect for everyday or adding some glam for when you want to elevate your look.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe elasticated waist with adjustable drawcord make them your perfect tummy friendly jean no matter your shape, size or scars. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for all shapes and sizes\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for all scars and tummy surgery\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor after pregnancy and c-section\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for bloating and mumtum\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eConfidence boosting coverage\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWe recommend your usual size.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eModel is 5ft6 and wears a size 10\u003cbr data-mce-fragment=\"1\"\u003eCurvy Model is 5ft7 and wears a size 16\u003c\/p\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Dark Blue","offer_id":40372347797640,"sku":"WDJ-DB-6","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue","offer_id":40372347830408,"sku":"WDJ-DB-8","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue","offer_id":40372347863176,"sku":"WDJ-DB-10","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue","offer_id":40372347895944,"sku":"WDJ-DB-12","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue","offer_id":40372347928712,"sku":"WDJ-DB-14","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue","offer_id":40372347961480,"sku":"WDJ-DB-16","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue","offer_id":40372347994248,"sku":"WDJ-DB-18","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue","offer_id":40372348027016,"sku":"WDJ-DB-20","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Frame_8.jpg?v=1764273324"},{"product_id":"tummy-control-skinny-jeans","title":"Tummy Control Low Rise Skinny Jeans - Maternity \u0026 Beyond","description":"\u003cdiv class=\"page\" title=\"Page 5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuper soft and stretchy these luxurious relaxed skinny jeans are beautiful. In a rich dark navy blue the gentle snug fit offers the ultimate in comfort and movement. Enhancing the feminine silhouette with a slim fit without being too tight at the ankles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Tummy Control Technology cleverly built into the jeans, they give complete coverage, gentle support, and total comfort. All the reassurance you will need when bending or reaching. Your jeans have been lovingly designed \u0026amp; cleverly made by our experts here in Britain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Ultimate Tummy Control Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate Tummy Control Technology is the first of its kind to be integrated into a pair of specially designed jeans. It offers complete coverage when bending or reaching, gentle support around the abdomen, and gives incredible comfort. It helps encourage muscle recovery after pregnancy or abdominal surgery, helps prevent hernias, and is perfect for covering scars and stretch marks. It gives the wearer a slimmer silhouette for enhanced confidence and wearability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing innovative fabric the high percentage of LYCRA® XTRA LIFETM ensures a perfect fit and shape that lasts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePiling resistant, breathable, anti-roll, 2-way stretch, and quick-drying, all- important for protecting skin, ensuring comfort, and enhancing confidence. Suitable for post-surgery, post-pregnancy, resection, c-section, weight gain, scars, stretch marks.\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Black","offer_id":40372287766664,"sku":"WTC-B-DB-6","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Neutral","offer_id":40372287799432,"sku":"WTC-N-DB-6","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black","offer_id":40372287832200,"sku":"WTC-B-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Neutral","offer_id":40372287864968,"sku":"WTC-N-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black","offer_id":40372287897736,"sku":"WTC-B-DB-10","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Neutral","offer_id":40372287930504,"sku":"WTC-N-DB-10","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black","offer_id":40372287963272,"sku":"WTC-B-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Neutral","offer_id":40372287996040,"sku":"WTC-N-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black","offer_id":40372288028808,"sku":"WTC-B-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Neutral","offer_id":40372288061576,"sku":"WTC-N-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black","offer_id":40372288094344,"sku":"WTC-B-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Neutral","offer_id":40372288127112,"sku":"WTC-N-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black","offer_id":40372288159880,"sku":"WTC-B-DB-18","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Neutral","offer_id":40372288192648,"sku":"WTC-N-DB-18","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_4777.jpg?v=1776719180"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/collections\/IMG_3853.jpg?v=1785515191","url":"https:\/\/www.iamdenim.co.uk\/collections\/under-the-bump-maternity-jeans.oembed","provider":"I AM DENIM","version":"1.0","type":"link"}