{"title":"Tummy Control Jeans","description":"\u003ch2\u003eTummy Control Jeans — Our #1 Reason Women Switch to I Am Denim\u003c\/h2\u003e\n\u003cp\u003eI started I Am Denim because after surgery, I couldn't find jeans that felt comfortable or gave that perfect fit — never mind ones that looked good too. Tummy control jeans existed, but they meant compromise: shapewear-style compression that felt as restrictive as the problem it was trying to solve. So I built something different.\u003c\/p\u003e\n\u003cp\u003eEvery pair in this collection uses our Tender Tummy Technology — a soft, built-in support panel sewn into the waistband that holds and smooths without squeezing. It's not shapewear bolted onto a jean as an afterthought; it's designed into the garment from the very first pattern. Some styles also include a hidden adjustable waistband, so the support flexes with you through bloating, a big meal, or a body that's simply different day to day. Whether your tummy has changed through pregnancy, surgery, scars, weight loss, weight gain, endometriosis, menopause or what our customers affectionately call \"mumtum,\" these jeans were built with you specifically in mind.\u003c\/p\u003e\n\u003cp\u003eThis is the collection that's been featured in Hello!, The Sun, OK! and Grazia — not for a gimmick, but because a genuinely comfortable tummy control jean turned out to be something an enormous number of women had simply never had access to before. You deserve choice, confidence and happiness when you get dressed, and that's exactly what this collection is built to give you.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Tender Tummy Technology?\u003c\/strong\u003e\u003cbr\u003eIt's our built-in support panel, sewn into the waistband of the jean itself, designed to smooth and hold the tummy without the squeeze of traditional shapewear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre tummy control jeans suitable for surgery scars or a stoma?\u003c\/strong\u003e\u003cbr\u003eYes — many of our customers wear these specifically because of surgery, stomas or sensitive scars, and tell us they're the first jeans that haven't caused irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo tummy control jeans help with bloating?\u003c\/strong\u003e\u003cbr\u003eSeveral styles include a hidden adjustable waistband alongside the support panel, so the fit can flex on days your tummy feels different.\u003c\/p\u003e\n\u003cp\u003eShop the full tummy control collection below, ranked by what our customers love most.\u003c\/p\u003e","products":[{"product_id":"above-beyond-super-high-waisted-dark-blue-skinny-jeans","title":"Above \u0026 Beyond Tummy Friendly Skinny Jeans (Dark Blue)","description":"\u003cp\u003eWe recommend sizing up in this jean. It currently runs small.\u003c\/p\u003e\n\u003cp\u003eGive your tummy some love and fall in love with our best selling jeans.\u003c\/p\u003e\n\u003cp\u003eHigh waisted for full tummy coverage\u003c\/p\u003e\n\u003cp\u003eSits above your natural waist\u003c\/p\u003e\n\u003cp\u003eGentle Support with heart effect at the rear to enhance your curves\u003c\/p\u003e\n\u003cp\u003eSmooths the tummy and flatters your shape\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft 4 way stretch denim\u003c\/p\u003e\n\u003cp\u003eComfortable when sitting\u003c\/p\u003e\n\u003cp\u003eTummy Friendly and soft on scars\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating and tender tummies\u003c\/p\u003e\n\u003cp\u003eGreat after pregnancy and c-section\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery and ostomy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor this jean if you are between sizes please size up it currently runs small\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or send us a text on 07926 699892 for help with sizing.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Dark Blue \/ Petite","offer_id":40372253589640,"sku":"WHWSJ-DB-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Dark Blue \/ Regular","offer_id":55191946461561,"sku":"WHWSJ-DB-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Petite","offer_id":40372253622408,"sku":"WHWSJ-DB-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Regular","offer_id":55191946658169,"sku":"WHWSJ-DB-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Tall","offer_id":55191946690937,"sku":"WHWSJ-DB-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Dark Blue \/ Petite","offer_id":40372253655176,"sku":"WHWSJ-DB-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Regular","offer_id":55191946854777,"sku":"WHWSJ-DB-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Tall","offer_id":55191946887545,"sku":"WHWSJ-DB-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Dark Blue \/ Petite","offer_id":40372253687944,"sku":"WHWSJ-DB-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Regular","offer_id":55191947051385,"sku":"WHWSJ-DB-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Tall","offer_id":55191947084153,"sku":"WHWSJ-DB-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Dark Blue \/ Petite","offer_id":40372253720712,"sku":"WHWSJ-DB-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Regular","offer_id":55191947247993,"sku":"WHWSJ-DB-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Tall","offer_id":55191947280761,"sku":"WHWSJ-DB-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Dark Blue \/ Petite","offer_id":40372253753480,"sku":"WHWSJ-DB-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Regular","offer_id":55191947444601,"sku":"WHWSJ-DB-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Tall","offer_id":55191947477369,"sku":"WHWSJ-DB-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Dark Blue \/ Petite","offer_id":40372253786248,"sku":"WHWSJ-DB-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Regular","offer_id":55191947641209,"sku":"WHWSJ-DB-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Tall","offer_id":55191947673977,"sku":"WHWSJ-DB-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Dark Blue \/ Petite","offer_id":40372253819016,"sku":"WHWSJ-DB-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Regular","offer_id":55191947837817,"sku":"WHWSJ-DB-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Tall","offer_id":55191947870585,"sku":"WHWSJ-DB-20-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Dark Blue \/ Tall","offer_id":57284148822393,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_8574.jpg?v=1761427002"},{"product_id":"tummy-control-skinny-jeans","title":"Tummy Control Low Rise Skinny Jeans - Maternity \u0026 Beyond","description":"\u003cdiv class=\"page\" title=\"Page 5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuper soft and stretchy these luxurious relaxed skinny jeans are beautiful. In a rich dark navy blue the gentle snug fit offers the ultimate in comfort and movement. Enhancing the feminine silhouette with a slim fit without being too tight at the ankles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Tummy Control Technology cleverly built into the jeans, they give complete coverage, gentle support, and total comfort. All the reassurance you will need when bending or reaching. Your jeans have been lovingly designed \u0026amp; cleverly made by our experts here in Britain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Ultimate Tummy Control Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate Tummy Control Technology is the first of its kind to be integrated into a pair of specially designed jeans. It offers complete coverage when bending or reaching, gentle support around the abdomen, and gives incredible comfort. It helps encourage muscle recovery after pregnancy or abdominal surgery, helps prevent hernias, and is perfect for covering scars and stretch marks. It gives the wearer a slimmer silhouette for enhanced confidence and wearability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing innovative fabric the high percentage of LYCRA® XTRA LIFETM ensures a perfect fit and shape that lasts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePiling resistant, breathable, anti-roll, 2-way stretch, and quick-drying, all- important for protecting skin, ensuring comfort, and enhancing confidence. Suitable for post-surgery, post-pregnancy, resection, c-section, weight gain, scars, stretch marks.\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Black","offer_id":40372287766664,"sku":"WTC-B-DB-6","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Neutral","offer_id":40372287799432,"sku":"WTC-N-DB-6","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black","offer_id":40372287832200,"sku":"WTC-B-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Neutral","offer_id":40372287864968,"sku":"WTC-N-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black","offer_id":40372287897736,"sku":"WTC-B-DB-10","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Neutral","offer_id":40372287930504,"sku":"WTC-N-DB-10","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black","offer_id":40372287963272,"sku":"WTC-B-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Neutral","offer_id":40372287996040,"sku":"WTC-N-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black","offer_id":40372288028808,"sku":"WTC-B-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Neutral","offer_id":40372288061576,"sku":"WTC-N-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black","offer_id":40372288094344,"sku":"WTC-B-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Neutral","offer_id":40372288127112,"sku":"WTC-N-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black","offer_id":40372288159880,"sku":"WTC-B-DB-18","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Neutral","offer_id":40372288192648,"sku":"WTC-N-DB-18","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_4777.jpg?v=1776719180"},{"product_id":"above-beyond-support-extra-super-high-waisted-skinny-jeans","title":"Above \u0026 Beyond Extra Tummy Friendly High Waist Skinny Jeans","description":"\u003cp\u003eNot your average super high waisted jean. Above \u0026amp; Beyond Extra has a built in belly band that delivers gentle support and comfort for tummies that need some extra love.  If you’re a new mum, have recently had surgery or just need that gentle hold you in feeling then these jeans are for you.\u003c\/p\u003e\n\u003cp\u003eThe hidden belly band that’s cleverly built into the jeans gives a smooth and gentle feel against the skin protecting scars, c-sections, ostomys, stretch marks and tender tummies. Offering just the right amount of support you can be sure to feel your best and boost your confidence. \u003c\/p\u003e\n\u003cp\u003eWe don’t just stop there, our heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of.\u003c\/p\u003e\n\u003cp\u003eUsing 4 way sustainable super stretch denim these jeans give you the comfort, confidence and fit you deserve. Sitting above the natural waistline they're higher than other high-street jeans. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing full gentle support and coverage of the tummy with super soft stretchy denim. The built in belly support is made from bi-elastic, hi-stretch Sustainable recycled regenerated fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComplete Coverage of the tummy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt in Belly Band \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSupport \u0026amp; Comfort for tender tummies\u003c\/p\u003e\n\u003cp\u003eSuper Stretch Denim\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft\u003c\/p\u003e\n\u003cp\u003ePerfect Fit Gap Proof Waistband\u003c\/p\u003e\n\u003cp\u003eTummy Friendly\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers \u003c\/p\u003e\n\u003cp\u003eGentle non-restricting support\u003c\/p\u003e\n\u003cp\u003eModel is 5 ft 7 and wears size 16\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk for help with sizing and to request leg length.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Navy","offer_id":41135544696968,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Navy","offer_id":41135544795272,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Navy","offer_id":41135544893576,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Navy","offer_id":41135544991880,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Navy","offer_id":41135545090184,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Navy","offer_id":41135545188488,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Navy","offer_id":41135545286792,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Navy","offer_id":41135545385096,"sku":"","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Gemini_Generated_Image_lhlaslhlaslhlasl_2_1.jpg?v=1776718848"},{"product_id":"above-beyond-tummy-friendly-high-waist-skinny-jeans-black","title":"Tummy Control High Waist Skinny Jeans","description":"\u003cp\u003eOur Tummy Control black jeans are a super high waist skinny jean sitting above the natural waistline so they never dig in, even when sitting. They're made for comfort but offer a firm fit and support around the tummy.  They hold you in, but still hug in all the right places. Made from our beautiful premium black contouring denim they offer support around the waist, hips and lower back\u003cspan data-mce-fragment=\"1\"\u003e giving\u003c\/span\u003e you the comfort, confidence and fit you deserve. 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