{"title":"Tummy Control High Waisted Jeans","description":"\u003ch2\u003eTummy Control High Waisted Jeans, Two Comforts in One Jean\u003c\/h2\u003e\n\u003cp\u003eHigh waisted and tummy control are often sold as two separate promises, and most jeans only really deliver on the first. You get a waistband that sits high, but the moment you sit down, the same rigid seam you'd find on any other jean presses straight into your stomach. We built this collection to fix that specific gap.\u003c\/p\u003e\n\u003cp\u003eEvery pair combines a genuinely high rise with our Tender Tummy Technology built into the waistband itself — not a separate shaping layer, but part of the jean's construction from the very beginning. That means the smoothing, supportive effect you want from a high waisted jean, without the muffin top, the digging in, or the need to loosen your belt after lunch. It's the combination our customers tell us they'd given up hoping to find, after years of choosing between \"flattering\" and \"comfortable.\"\u003c\/p\u003e\n\u003cp\u003eThis is also the collection our press coverage in Hello!, The Sun, OK! and Grazia focused on most closely — the true high waist with a hidden support panel that made headlines for being genuinely different from anything else on the high street. If a fuller tummy, a scar, post-surgery sensitivity or simply wanting a jean that supports you through the whole day is what's brought you here, this is exactly the collection built for that.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between tummy control jeans and tummy control high waisted jeans?\u003c\/strong\u003e\u003cbr\u003eThis collection specifically combines our support panel with a true high rise, for maximum tummy coverage as well as support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo these jeans cause a muffin top?\u003c\/strong\u003e\u003cbr\u003eNo — the panel is designed to smooth rather than compress, avoiding the classic muffin top effect of a tight waistband.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I wear these after abdominal surgery?\u003c\/strong\u003e\u003cbr\u003eMany customers do, as the high rise and soft panel sit comfortably above most surgical scar sites.\u003c\/p\u003e\n\u003cp\u003eShop the full collection below.\u003c\/p\u003e","products":[{"product_id":"above-beyond-super-high-waisted-dark-blue-skinny-jeans","title":"Above \u0026 Beyond Tummy Friendly Skinny Jeans (Dark Blue)","description":"\u003cp\u003eWe recommend sizing up in this jean. It currently runs small.\u003c\/p\u003e\n\u003cp\u003eGive your tummy some love and fall in love with our best selling jeans.\u003c\/p\u003e\n\u003cp\u003eHigh waisted for full tummy coverage\u003c\/p\u003e\n\u003cp\u003eSits above your natural waist\u003c\/p\u003e\n\u003cp\u003eGentle Support with heart effect at the rear to enhance your curves\u003c\/p\u003e\n\u003cp\u003eSmooths the tummy and flatters your shape\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft 4 way stretch denim\u003c\/p\u003e\n\u003cp\u003eComfortable when sitting\u003c\/p\u003e\n\u003cp\u003eTummy Friendly and soft on scars\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating and tender tummies\u003c\/p\u003e\n\u003cp\u003eGreat after pregnancy and c-section\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery and ostomy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor this jean if you are between sizes please size up it currently runs small\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or send us a text on 07926 699892 for help with sizing.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Dark Blue \/ Petite","offer_id":40372253589640,"sku":"WHWSJ-DB-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Dark Blue \/ Regular","offer_id":55191946461561,"sku":"WHWSJ-DB-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Petite","offer_id":40372253622408,"sku":"WHWSJ-DB-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Regular","offer_id":55191946658169,"sku":"WHWSJ-DB-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Tall","offer_id":55191946690937,"sku":"WHWSJ-DB-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Dark Blue \/ Petite","offer_id":40372253655176,"sku":"WHWSJ-DB-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Regular","offer_id":55191946854777,"sku":"WHWSJ-DB-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Tall","offer_id":55191946887545,"sku":"WHWSJ-DB-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Dark Blue \/ Petite","offer_id":40372253687944,"sku":"WHWSJ-DB-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Regular","offer_id":55191947051385,"sku":"WHWSJ-DB-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Tall","offer_id":55191947084153,"sku":"WHWSJ-DB-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Dark Blue \/ Petite","offer_id":40372253720712,"sku":"WHWSJ-DB-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Regular","offer_id":55191947247993,"sku":"WHWSJ-DB-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Tall","offer_id":55191947280761,"sku":"WHWSJ-DB-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Dark Blue \/ Petite","offer_id":40372253753480,"sku":"WHWSJ-DB-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Regular","offer_id":55191947444601,"sku":"WHWSJ-DB-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Tall","offer_id":55191947477369,"sku":"WHWSJ-DB-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Dark Blue \/ Petite","offer_id":40372253786248,"sku":"WHWSJ-DB-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Regular","offer_id":55191947641209,"sku":"WHWSJ-DB-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Tall","offer_id":55191947673977,"sku":"WHWSJ-DB-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Dark Blue \/ Petite","offer_id":40372253819016,"sku":"WHWSJ-DB-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Regular","offer_id":55191947837817,"sku":"WHWSJ-DB-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Tall","offer_id":55191947870585,"sku":"WHWSJ-DB-20-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Dark Blue \/ Tall","offer_id":57284148822393,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_8574.jpg?v=1761427002"},{"product_id":"above-beyond-support-extra-super-high-waisted-skinny-jeans","title":"Above \u0026 Beyond Extra Tummy Friendly High Waist Skinny Jeans","description":"\u003cp\u003eNot your average super high waisted jean. Above \u0026amp; Beyond Extra has a built in belly band that delivers gentle support and comfort for tummies that need some extra love.  If you’re a new mum, have recently had surgery or just need that gentle hold you in feeling then these jeans are for you.\u003c\/p\u003e\n\u003cp\u003eThe hidden belly band that’s cleverly built into the jeans gives a smooth and gentle feel against the skin protecting scars, c-sections, ostomys, stretch marks and tender tummies. Offering just the right amount of support you can be sure to feel your best and boost your confidence. \u003c\/p\u003e\n\u003cp\u003eWe don’t just stop there, our heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of.\u003c\/p\u003e\n\u003cp\u003eUsing 4 way sustainable super stretch denim these jeans give you the comfort, confidence and fit you deserve. Sitting above the natural waistline they're higher than other high-street jeans. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing full gentle support and coverage of the tummy with super soft stretchy denim. The built in belly support is made from bi-elastic, hi-stretch Sustainable recycled regenerated fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComplete Coverage of the tummy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt in Belly Band \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSupport \u0026amp; Comfort for tender tummies\u003c\/p\u003e\n\u003cp\u003eSuper Stretch Denim\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft\u003c\/p\u003e\n\u003cp\u003ePerfect Fit Gap Proof Waistband\u003c\/p\u003e\n\u003cp\u003eTummy Friendly\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers \u003c\/p\u003e\n\u003cp\u003eGentle non-restricting support\u003c\/p\u003e\n\u003cp\u003eModel is 5 ft 7 and wears size 16\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk for help with sizing and to request leg length.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Navy","offer_id":41135544696968,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Navy","offer_id":41135544795272,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Navy","offer_id":41135544893576,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Navy","offer_id":41135544991880,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Navy","offer_id":41135545090184,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Navy","offer_id":41135545188488,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Navy","offer_id":41135545286792,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Navy","offer_id":41135545385096,"sku":"","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Gemini_Generated_Image_lhlaslhlaslhlasl_2_1.jpg?v=1776718848"},{"product_id":"above-beyond-tummy-friendly-high-waist-skinny-jeans-black","title":"Tummy Control High Waist Skinny Jeans","description":"\u003cp\u003eOur Tummy Control black jeans are a super high waist skinny jean sitting above the natural waistline so they never dig in, even when sitting. They're made for comfort but offer a firm fit and support around the tummy.  They hold you in, but still hug in all the right places. Made from our beautiful premium black contouring denim they offer support around the waist, hips and lower back\u003cspan data-mce-fragment=\"1\"\u003e giving\u003c\/span\u003e you the comfort, confidence and fit you deserve. O\u003cspan data-mce-fragment=\"1\"\u003eur heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of for that added bit of lift. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eComplete Coverage \u003c\/p\u003e\n\u003cp\u003eSmooths the tummy\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003ePerfect Fit\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrue to size\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eModel is 5ft5 and wears a size 8\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor help with sizing or fit \u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or Chat with Us by clicking the chat icon\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain \u0026amp; made in Europe\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Black \/ Petite","offer_id":55405069468025,"sku":"WHW-SJ-B-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Black \/ Regular","offer_id":55405069500793,"sku":"WHW-SJ-B-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Black \/ Tall","offer_id":55405069533561,"sku":"WHW-SJ-B-6-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black \/ Petite","offer_id":55405069762937,"sku":"WHW-SJ-B-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Black \/ Regular","offer_id":55405069795705,"sku":"WHW-SJ-B-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Black \/ Tall","offer_id":55405069828473,"sku":"WHW-SJ-B-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Black \/ Petite","offer_id":55405070057849,"sku":"WHW-SJ-B-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black \/ Regular","offer_id":55405070090617,"sku":"WHW-SJ-B-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black \/ Tall","offer_id":55405070123385,"sku":"WHW-SJ-B-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Black \/ Petite","offer_id":55405070352761,"sku":"WHW-SJ-B-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black \/ Regular","offer_id":55405070385529,"sku":"WHW-SJ-B-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black \/ Tall","offer_id":55405070418297,"sku":"WHW-SJ-B-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Black \/ Petite","offer_id":55405070647673,"sku":"WHW-SJ-B-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black \/ Regular","offer_id":55405070680441,"sku":"WHW-SJ-B-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black \/ Tall","offer_id":55405070713209,"sku":"WHW-SJ-B-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Black \/ Petite","offer_id":55405070942585,"sku":"WHW-SJ-B-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black \/ Regular","offer_id":55405070975353,"sku":"WHW-SJ-B-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black \/ Tall","offer_id":55405071008121,"sku":"WHW-SJ-B-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Black \/ Petite","offer_id":55405071237497,"sku":"WHW-SJ-B-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black \/ Regular","offer_id":55405071270265,"sku":"WHW-SJ-B-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black \/ Tall","offer_id":55405071303033,"sku":"WHW-SJ-B-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Black \/ Petite","offer_id":55405071532409,"sku":"WHW-SJ-B-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Black \/ Regular","offer_id":55405071565177,"sku":"WHW-SJ-B-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Black \/ Tall","offer_id":55405071597945,"sku":"WHW-SJ-B-20-T","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/WhatsApp_Image_2026-04-20_at_21.52.21.jpg?v=1776719578"},{"product_id":"above-beyond-tummy-friendly-high-waist-skinny-jeans-white","title":"Above \u0026 Beyond Tummy Friendly- High Waist Skinny Jeans (White)","description":"\u003cp\u003eAbove \u0026amp; Beyond are higher than you've ever gone before. Sitting above the natural waistline they're higher than other high-street jeans. \u003cspan data-mce-fragment=\"1\"\u003eUsing 4 way sustainable super stretch denim and tender tummy technology these jeans give\u003c\/span\u003e you the comfort, confidence and fit you deserve. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing gentle support and coverage of the tummy with super soft stretchy denim. O\u003cspan data-mce-fragment=\"1\"\u003eur heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of for that added bit of lift. \u003c\/span\u003eAbove \u0026amp; Beyond give you all you need from the perfect pair of jeans. 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