{"title":"Soft Stretch Denim Jeans","description":"\u003ch2\u003eSoft Stretch Denim Jeans, Made to Move With You\u003c\/h2\u003e\n\u003cp\u003eDenim has a reputation for being stiff, and for a long time that reputation was earned. Traditional denim was woven to hold its shape, which is exactly the opposite of what a lot of us actually need from our jeans day to day. So we went looking for something softer.\u003c\/p\u003e\n\u003cp\u003eEvery piece in this collection is made from our own soft stretch denim, developed to move with your body rather than resist it. Our FeatherFlex fabric, used across our baggy styles, is featherlight and flexes with every movement, while our maternity and beyond range uses a similarly soft, stretchy denim positioned lower on the body for a comfortable, forgiving fit. The result in both cases is denim that feels closer to your favourite leggings than the jeans you might remember from childhood.\u003c\/p\u003e\n\u003cp\u003eThis softness isn't just about comfort for comfort's sake — it's central to how our jeans support changing bodies. A stiff, rigid denim can't flex with bloating, a healing scar, or a stoma; it just presses harder the more your body needs it to give. Soft stretch denim, combined with our built-in support features, means the jean adapts throughout the day instead of fighting against you.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is FeatherFlex denim?\u003c\/strong\u003e\u003cbr\u003eOur proprietary soft, stretchy denim developed for maximum comfort and movement, used across our baggy and relaxed styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs soft stretch denim as durable as traditional denim?\u003c\/strong\u003e\u003cbr\u003eYes — it's engineered to be soft and flexible without sacrificing the durability you'd expect from proper denim.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich styles use soft stretch denim?\u003c\/strong\u003e\u003cbr\u003eOur FeatherFlex Baggy Jeans and our Tummy Control Low Rise Skinny Jeans both use soft stretch fabrics as standard.\u003c\/p\u003e\n\u003cp\u003eShop our soft stretch denim collection below.\u003c\/p\u003e","products":[{"product_id":"featherflex-baggy-jeans","title":"FeatherFlex Baggy Jeans","description":"\u003cp data-mce-fragment=\"1\"\u003eThese are the jeans you put on once and never want to take off. Made from our new FeatherFlex denim they're soft, featherlight and flow with your every move. Designed for comfort and style they're perfect for everyday or adding some glam for when you want to elevate your look.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe elasticated waist with adjustable drawcord make them your perfect tummy friendly jean no matter your shape, size or scars. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for all shapes and sizes\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for all scars and tummy surgery\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor after pregnancy and c-section\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for bloating and mumtum\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eConfidence boosting coverage\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWe recommend your usual size.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eModel is 5ft6 and wears a size 10\u003cbr data-mce-fragment=\"1\"\u003eCurvy Model is 5ft7 and wears a size 16\u003c\/p\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Dark Blue","offer_id":40372347797640,"sku":"WDJ-DB-6","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue","offer_id":40372347830408,"sku":"WDJ-DB-8","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue","offer_id":40372347863176,"sku":"WDJ-DB-10","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue","offer_id":40372347895944,"sku":"WDJ-DB-12","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue","offer_id":40372347928712,"sku":"WDJ-DB-14","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue","offer_id":40372347961480,"sku":"WDJ-DB-16","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue","offer_id":40372347994248,"sku":"WDJ-DB-18","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue","offer_id":40372348027016,"sku":"WDJ-DB-20","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Frame_8.jpg?v=1764273324"},{"product_id":"tummy-control-skinny-jeans","title":"Tummy Control Low Rise Skinny Jeans - Maternity \u0026 Beyond","description":"\u003cdiv class=\"page\" title=\"Page 5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuper soft and stretchy these luxurious relaxed skinny jeans are beautiful. In a rich dark navy blue the gentle snug fit offers the ultimate in comfort and movement. Enhancing the feminine silhouette with a slim fit without being too tight at the ankles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Tummy Control Technology cleverly built into the jeans, they give complete coverage, gentle support, and total comfort. All the reassurance you will need when bending or reaching. Your jeans have been lovingly designed \u0026amp; cleverly made by our experts here in Britain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Ultimate Tummy Control Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate Tummy Control Technology is the first of its kind to be integrated into a pair of specially designed jeans. It offers complete coverage when bending or reaching, gentle support around the abdomen, and gives incredible comfort. It helps encourage muscle recovery after pregnancy or abdominal surgery, helps prevent hernias, and is perfect for covering scars and stretch marks. It gives the wearer a slimmer silhouette for enhanced confidence and wearability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing innovative fabric the high percentage of LYCRA® XTRA LIFETM ensures a perfect fit and shape that lasts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePiling resistant, breathable, anti-roll, 2-way stretch, and quick-drying, all- important for protecting skin, ensuring comfort, and enhancing confidence. Suitable for post-surgery, post-pregnancy, resection, c-section, weight gain, scars, stretch marks.\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Black","offer_id":40372287766664,"sku":"WTC-B-DB-6","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Neutral","offer_id":40372287799432,"sku":"WTC-N-DB-6","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black","offer_id":40372287832200,"sku":"WTC-B-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Neutral","offer_id":40372287864968,"sku":"WTC-N-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black","offer_id":40372287897736,"sku":"WTC-B-DB-10","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Neutral","offer_id":40372287930504,"sku":"WTC-N-DB-10","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black","offer_id":40372287963272,"sku":"WTC-B-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Neutral","offer_id":40372287996040,"sku":"WTC-N-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black","offer_id":40372288028808,"sku":"WTC-B-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Neutral","offer_id":40372288061576,"sku":"WTC-N-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black","offer_id":40372288094344,"sku":"WTC-B-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Neutral","offer_id":40372288127112,"sku":"WTC-N-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black","offer_id":40372288159880,"sku":"WTC-B-DB-18","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Neutral","offer_id":40372288192648,"sku":"WTC-N-DB-18","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_4777.jpg?v=1776719180"}],"url":"https:\/\/www.iamdenim.co.uk\/collections\/soft-stretch-denim-jeans.oembed","provider":"I AM DENIM","version":"1.0","type":"link"}