{"title":"Jeans That Don't Dig In","description":"\u003ch2\u003eJeans That Don't Dig In, Whatever Kind of Day You're Having\u003c\/h2\u003e\n\u003cp\u003eIf you've ever spent a car journey, a flight, or a long meeting quietly undoing the top button of your jeans, you already know exactly the problem this collection was built to solve. It's such a common complaint that most of us have just accepted it as part of wearing jeans. We didn't think it had to be.\u003c\/p\u003e\n\u003cp\u003eEvery style here uses our Tender Tummy Technology, a soft support panel built into the waistband rather than a hard seam sitting directly on your stomach. Several pieces also include a hidden adjustable waistband, so the fit genuinely flexes with you rather than staying fixed to one moment in the day. Whether it's bloating, a big meal, a healing scar, a stoma, or simply a body that changes shape depending on the hour, these jeans were designed with exactly that reality in mind, rather than pretending it doesn't exist.\u003c\/p\u003e\n\u003cp\u003eThis is one of the most personal parts of what we do at I Am Denim. So many customers tell us they'd assumed digging in was just what jeans did — that it was a personal failing rather than a design failure. It isn't. A jean that hurts by 3pm was designed for a body that doesn't actually exist. Ours are designed for yours.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy do most jeans dig in when I sit down?\u003c\/strong\u003e\u003cbr\u003eMost jeans use a single rigid waistband seam with no give, which presses directly into the stomach the moment you bend or sit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I Am Denim jeans avoid this?\u003c\/strong\u003e\u003cbr\u003eA soft support panel replaces the rigid seam, and several styles add a hidden adjustable waistband for extra flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre these jeans good for a sensitive or post-surgery tummy?\u003c\/strong\u003e\u003cbr\u003eYes, this collection is specifically designed for tummies that need gentler treatment than a standard jean provides.\u003c\/p\u003e\n\u003cp\u003eShop the collection below.\u003c\/p\u003e","products":[{"product_id":"above-beyond-super-high-waisted-dark-blue-skinny-jeans","title":"Above \u0026 Beyond Tummy Friendly Skinny Jeans (Dark Blue)","description":"\u003cp\u003eWe recommend sizing up in this jean. It currently runs small.\u003c\/p\u003e\n\u003cp\u003eGive your tummy some love and fall in love with our best selling jeans.\u003c\/p\u003e\n\u003cp\u003eHigh waisted for full tummy coverage\u003c\/p\u003e\n\u003cp\u003eSits above your natural waist\u003c\/p\u003e\n\u003cp\u003eGentle Support with heart effect at the rear to enhance your curves\u003c\/p\u003e\n\u003cp\u003eSmooths the tummy and flatters your shape\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft 4 way stretch denim\u003c\/p\u003e\n\u003cp\u003eComfortable when sitting\u003c\/p\u003e\n\u003cp\u003eTummy Friendly and soft on scars\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating and tender tummies\u003c\/p\u003e\n\u003cp\u003eGreat after pregnancy and c-section\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery and ostomy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor this jean if you are between sizes please size up it currently runs small\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or send us a text on 07926 699892 for help with sizing.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Dark Blue \/ Petite","offer_id":40372253589640,"sku":"WHWSJ-DB-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Dark Blue \/ Regular","offer_id":55191946461561,"sku":"WHWSJ-DB-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Petite","offer_id":40372253622408,"sku":"WHWSJ-DB-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Regular","offer_id":55191946658169,"sku":"WHWSJ-DB-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Tall","offer_id":55191946690937,"sku":"WHWSJ-DB-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Dark Blue \/ Petite","offer_id":40372253655176,"sku":"WHWSJ-DB-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Regular","offer_id":55191946854777,"sku":"WHWSJ-DB-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Tall","offer_id":55191946887545,"sku":"WHWSJ-DB-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Dark Blue \/ Petite","offer_id":40372253687944,"sku":"WHWSJ-DB-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Regular","offer_id":55191947051385,"sku":"WHWSJ-DB-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Tall","offer_id":55191947084153,"sku":"WHWSJ-DB-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Dark Blue \/ Petite","offer_id":40372253720712,"sku":"WHWSJ-DB-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Regular","offer_id":55191947247993,"sku":"WHWSJ-DB-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Tall","offer_id":55191947280761,"sku":"WHWSJ-DB-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Dark Blue \/ Petite","offer_id":40372253753480,"sku":"WHWSJ-DB-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Regular","offer_id":55191947444601,"sku":"WHWSJ-DB-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Tall","offer_id":55191947477369,"sku":"WHWSJ-DB-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Dark Blue \/ Petite","offer_id":40372253786248,"sku":"WHWSJ-DB-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Regular","offer_id":55191947641209,"sku":"WHWSJ-DB-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Tall","offer_id":55191947673977,"sku":"WHWSJ-DB-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Dark Blue \/ Petite","offer_id":40372253819016,"sku":"WHWSJ-DB-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Regular","offer_id":55191947837817,"sku":"WHWSJ-DB-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Tall","offer_id":55191947870585,"sku":"WHWSJ-DB-20-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Dark Blue \/ Tall","offer_id":57284148822393,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_8574.jpg?v=1761427002"},{"product_id":"above-beyond-support-extra-super-high-waisted-skinny-jeans","title":"Above \u0026 Beyond Extra Tummy Friendly High Waist Skinny Jeans","description":"\u003cp\u003eNot your average super high waisted jean. Above \u0026amp; Beyond Extra has a built in belly band that delivers gentle support and comfort for tummies that need some extra love.  If you’re a new mum, have recently had surgery or just need that gentle hold you in feeling then these jeans are for you.\u003c\/p\u003e\n\u003cp\u003eThe hidden belly band that’s cleverly built into the jeans gives a smooth and gentle feel against the skin protecting scars, c-sections, ostomys, stretch marks and tender tummies. Offering just the right amount of support you can be sure to feel your best and boost your confidence. \u003c\/p\u003e\n\u003cp\u003eWe don’t just stop there, our heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of.\u003c\/p\u003e\n\u003cp\u003eUsing 4 way sustainable super stretch denim these jeans give you the comfort, confidence and fit you deserve. Sitting above the natural waistline they're higher than other high-street jeans. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing full gentle support and coverage of the tummy with super soft stretchy denim. The built in belly support is made from bi-elastic, hi-stretch Sustainable recycled regenerated fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComplete Coverage of the tummy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt in Belly Band \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSupport \u0026amp; Comfort for tender tummies\u003c\/p\u003e\n\u003cp\u003eSuper Stretch Denim\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft\u003c\/p\u003e\n\u003cp\u003ePerfect Fit Gap Proof Waistband\u003c\/p\u003e\n\u003cp\u003eTummy Friendly\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers \u003c\/p\u003e\n\u003cp\u003eGentle non-restricting support\u003c\/p\u003e\n\u003cp\u003eModel is 5 ft 7 and wears size 16\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk for help with sizing and to request leg length.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Navy","offer_id":41135544696968,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Navy","offer_id":41135544795272,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Navy","offer_id":41135544893576,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Navy","offer_id":41135544991880,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Navy","offer_id":41135545090184,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Navy","offer_id":41135545188488,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Navy","offer_id":41135545286792,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Navy","offer_id":41135545385096,"sku":"","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Gemini_Generated_Image_lhlaslhlaslhlasl_2_1.jpg?v=1776718848"},{"product_id":"straight-leg-jean-with-hidden-adjustable-waist","title":"Straight Leg Jean with Hidden Adjustable Waist","description":"\u003cp\u003eThe Jean Every Woman Wants, Needs and Has Always Dreamed Of. \u003c\/p\u003e\n\u003cp\u003eThe perfect straight leg jean that adapts to your waist is finally here. The magic hidden adjustable waistband inside the jeans can adapt to your size and shape as you need. The jeans sit comfortably on the waistline offering full tummy coverage and have clever subtle pleats at the front of the jean to disguise bloated tums for those moments when we feel we want to. They give the perfect amount of room for tender tummies and are beyond comfortable. The straight leg is versatile and elegant so these jeans can definitely be worn from day to night, smart or casual. You'll be feeling confident, comfortable and looking chic!\u003c\/p\u003e\n\u003cp\u003eThese jeans are perfect for everybody's body no matter your shape, size or scars.\u003c\/p\u003e\n\u003cp\u003eMade to last from sustainable beautifully soft high quality denim and 100% cotton\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating, mumtum, scars, c-section, postpartum and surgery.\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM DENIM","offers":[{"title":"8","offer_id":42451249102984,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":42451249135752,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":42451249168520,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":42451249201288,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":42451249234056,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":42451249266824,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"20","offer_id":42451249299592,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"22","offer_id":42451249332360,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"24","offer_id":42451249365128,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"26","offer_id":42451249397896,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"28","offer_id":42451249430664,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/dscf1154-white_da640279-ca7e-4f6e-b4d1-fc44bfa0488a.jpg?v=1776683516"},{"product_id":"above-beyond-tummy-friendly-high-waist-skinny-jeans-black","title":"Tummy Control High Waist Skinny Jeans","description":"\u003cp\u003eOur Tummy Control black jeans are a super high waist skinny jean sitting above the natural waistline so they never dig in, even when sitting. They're made for comfort but offer a firm fit and support around the tummy.  They hold you in, but still hug in all the right places. Made from our beautiful premium black contouring denim they offer support around the waist, hips and lower back\u003cspan data-mce-fragment=\"1\"\u003e giving\u003c\/span\u003e you the comfort, confidence and fit you deserve. O\u003cspan data-mce-fragment=\"1\"\u003eur heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of for that added bit of lift. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eComplete Coverage \u003c\/p\u003e\n\u003cp\u003eSmooths the tummy\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003ePerfect Fit\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrue to size\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eModel is 5ft5 and wears a size 8\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor help with sizing or fit \u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or Chat with Us by clicking the chat icon\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain \u0026amp; made in Europe\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Black \/ Petite","offer_id":55405069468025,"sku":"WHW-SJ-B-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Black \/ Regular","offer_id":55405069500793,"sku":"WHW-SJ-B-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Black \/ Tall","offer_id":55405069533561,"sku":"WHW-SJ-B-6-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black \/ Petite","offer_id":55405069762937,"sku":"WHW-SJ-B-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Black \/ Regular","offer_id":55405069795705,"sku":"WHW-SJ-B-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Black \/ Tall","offer_id":55405069828473,"sku":"WHW-SJ-B-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Black \/ Petite","offer_id":55405070057849,"sku":"WHW-SJ-B-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black \/ Regular","offer_id":55405070090617,"sku":"WHW-SJ-B-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black \/ Tall","offer_id":55405070123385,"sku":"WHW-SJ-B-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Black \/ Petite","offer_id":55405070352761,"sku":"WHW-SJ-B-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black \/ Regular","offer_id":55405070385529,"sku":"WHW-SJ-B-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black \/ Tall","offer_id":55405070418297,"sku":"WHW-SJ-B-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Black \/ Petite","offer_id":55405070647673,"sku":"WHW-SJ-B-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black \/ Regular","offer_id":55405070680441,"sku":"WHW-SJ-B-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black \/ Tall","offer_id":55405070713209,"sku":"WHW-SJ-B-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Black \/ Petite","offer_id":55405070942585,"sku":"WHW-SJ-B-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black \/ Regular","offer_id":55405070975353,"sku":"WHW-SJ-B-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black \/ Tall","offer_id":55405071008121,"sku":"WHW-SJ-B-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Black \/ Petite","offer_id":55405071237497,"sku":"WHW-SJ-B-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black \/ Regular","offer_id":55405071270265,"sku":"WHW-SJ-B-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black \/ Tall","offer_id":55405071303033,"sku":"WHW-SJ-B-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Black \/ Petite","offer_id":55405071532409,"sku":"WHW-SJ-B-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Black \/ Regular","offer_id":55405071565177,"sku":"WHW-SJ-B-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Black \/ Tall","offer_id":55405071597945,"sku":"WHW-SJ-B-20-T","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/WhatsApp_Image_2026-04-20_at_21.52.21.jpg?v=1776719578"}],"url":"https:\/\/www.iamdenim.co.uk\/collections\/jeans-that-dont-dig-in.oembed","provider":"I AM DENIM","version":"1.0","type":"link"}