{"title":"Jeans for Every Body Shape","description":"\u003ch2\u003eJeans for Every Body Shape\u003c\/h2\u003e\n\u003cp\u003eJeans for Everybody's body no matter your shape, size, scars or surgery. That's not a slogan we came up with for a marketing campaign, it's the reason this brand exists. Sophie built this company after her own experience of never quite finding jeans that worked with her body rather than against it, and every style we've made since has grown out of that same belief: no single fit works for every shape, so we built several that genuinely do.\u003c\/p\u003e\n\u003cp\u003eOur Above \u0026amp; Beyond Tummy Friendly Skinny remains the bestseller for a reason, a high-waisted, softly structured fit that flatters an apple or hourglass shape beautifully. Our FeatherFlex Baggy Jean and Straight Leg jean, with its hidden adjustable waistband, work brilliantly for a pear shape or anyone who prefers more room through the hip and thigh. Our Tummy Control High Waist and Low Rise Skinny styles offer firmer, shaping support at different rises, and our Above \u0026amp; Beyond Extra Tummy Friendly jean, with its built-in belly band, gives extra coverage for a bigger tummy, a stoma, or a healing scar.\u003c\/p\u003e\n\u003cp\u003eWhatever shape you are, whatever your body has been through, whether that's pregnancy, surgery, weight changes, or simply being a shape the high street never quite designed for, there's a pair here built with real thought for exactly that. This is the whole point of I Am Denim: not one perfect jean for one body type, but a genuine range of options for every real body.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I know which style suits my body shape?\u003c\/strong\u003e\u003cbr\u003eOur size and fit guides on each product page walk through which styles work best for hourglass, pear, apple and straight shapes, or you can reach out to our team directly for advice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo all your jeans offer tummy support?\u003c\/strong\u003e\u003cbr\u003eMost of our styles include some level of tummy-friendly construction, though our Tummy Control and Extra Tummy Friendly ranges offer the most structured support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre these jeans suitable after surgery or for medical conditions?\u003c\/strong\u003e\u003cbr\u003eYes, many of our styles are designed with stomas, hernias, c-sections and other post-surgical needs specifically in mind.\u003c\/p\u003e\n\u003cp\u003eShop jeans for every body shape below.\u003c\/p\u003e","products":[{"product_id":"above-beyond-super-high-waisted-dark-blue-skinny-jeans","title":"Above \u0026 Beyond Tummy Friendly Skinny Jeans (Dark Blue)","description":"\u003cp\u003eWe recommend sizing up in this jean. It currently runs small.\u003c\/p\u003e\n\u003cp\u003eGive your tummy some love and fall in love with our best selling jeans.\u003c\/p\u003e\n\u003cp\u003eHigh waisted for full tummy coverage\u003c\/p\u003e\n\u003cp\u003eSits above your natural waist\u003c\/p\u003e\n\u003cp\u003eGentle Support with heart effect at the rear to enhance your curves\u003c\/p\u003e\n\u003cp\u003eSmooths the tummy and flatters your shape\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft 4 way stretch denim\u003c\/p\u003e\n\u003cp\u003eComfortable when sitting\u003c\/p\u003e\n\u003cp\u003eTummy Friendly and soft on scars\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating and tender tummies\u003c\/p\u003e\n\u003cp\u003eGreat after pregnancy and c-section\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery and ostomy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor this jean if you are between sizes please size up it currently runs small\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or send us a text on 07926 699892 for help with sizing.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Dark Blue \/ Petite","offer_id":40372253589640,"sku":"WHWSJ-DB-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Dark Blue \/ Regular","offer_id":55191946461561,"sku":"WHWSJ-DB-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Petite","offer_id":40372253622408,"sku":"WHWSJ-DB-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Regular","offer_id":55191946658169,"sku":"WHWSJ-DB-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Tall","offer_id":55191946690937,"sku":"WHWSJ-DB-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Dark Blue \/ Petite","offer_id":40372253655176,"sku":"WHWSJ-DB-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Regular","offer_id":55191946854777,"sku":"WHWSJ-DB-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Tall","offer_id":55191946887545,"sku":"WHWSJ-DB-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Dark Blue \/ Petite","offer_id":40372253687944,"sku":"WHWSJ-DB-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Regular","offer_id":55191947051385,"sku":"WHWSJ-DB-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Tall","offer_id":55191947084153,"sku":"WHWSJ-DB-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Dark Blue \/ Petite","offer_id":40372253720712,"sku":"WHWSJ-DB-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Regular","offer_id":55191947247993,"sku":"WHWSJ-DB-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Tall","offer_id":55191947280761,"sku":"WHWSJ-DB-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Dark Blue \/ Petite","offer_id":40372253753480,"sku":"WHWSJ-DB-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Regular","offer_id":55191947444601,"sku":"WHWSJ-DB-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Tall","offer_id":55191947477369,"sku":"WHWSJ-DB-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Dark Blue \/ Petite","offer_id":40372253786248,"sku":"WHWSJ-DB-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Regular","offer_id":55191947641209,"sku":"WHWSJ-DB-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Tall","offer_id":55191947673977,"sku":"WHWSJ-DB-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Dark Blue \/ Petite","offer_id":40372253819016,"sku":"WHWSJ-DB-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Regular","offer_id":55191947837817,"sku":"WHWSJ-DB-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Tall","offer_id":55191947870585,"sku":"WHWSJ-DB-20-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Dark Blue \/ Tall","offer_id":57284148822393,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_8574.jpg?v=1761427002"},{"product_id":"featherflex-baggy-jeans","title":"FeatherFlex Baggy Jeans","description":"\u003cp data-mce-fragment=\"1\"\u003eThese are the jeans you put on once and never want to take off. Made from our new FeatherFlex denim they're soft, featherlight and flow with your every move. Designed for comfort and style they're perfect for everyday or adding some glam for when you want to elevate your look.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe elasticated waist with adjustable drawcord make them your perfect tummy friendly jean no matter your shape, size or scars. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for all shapes and sizes\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for all scars and tummy surgery\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor after pregnancy and c-section\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort for bloating and mumtum\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eConfidence boosting coverage\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWe recommend your usual size.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eModel is 5ft6 and wears a size 10\u003cbr data-mce-fragment=\"1\"\u003eCurvy Model is 5ft7 and wears a size 16\u003c\/p\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Dark Blue","offer_id":40372347797640,"sku":"WDJ-DB-6","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue","offer_id":40372347830408,"sku":"WDJ-DB-8","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue","offer_id":40372347863176,"sku":"WDJ-DB-10","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue","offer_id":40372347895944,"sku":"WDJ-DB-12","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue","offer_id":40372347928712,"sku":"WDJ-DB-14","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue","offer_id":40372347961480,"sku":"WDJ-DB-16","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue","offer_id":40372347994248,"sku":"WDJ-DB-18","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue","offer_id":40372348027016,"sku":"WDJ-DB-20","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Frame_8.jpg?v=1764273324"},{"product_id":"tummy-control-skinny-jeans","title":"Tummy Control Low Rise Skinny Jeans - Maternity \u0026 Beyond","description":"\u003cdiv class=\"page\" title=\"Page 5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuper soft and stretchy these luxurious relaxed skinny jeans are beautiful. In a rich dark navy blue the gentle snug fit offers the ultimate in comfort and movement. Enhancing the feminine silhouette with a slim fit without being too tight at the ankles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Tummy Control Technology cleverly built into the jeans, they give complete coverage, gentle support, and total comfort. All the reassurance you will need when bending or reaching. Your jeans have been lovingly designed \u0026amp; cleverly made by our experts here in Britain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Ultimate Tummy Control Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate Tummy Control Technology is the first of its kind to be integrated into a pair of specially designed jeans. It offers complete coverage when bending or reaching, gentle support around the abdomen, and gives incredible comfort. It helps encourage muscle recovery after pregnancy or abdominal surgery, helps prevent hernias, and is perfect for covering scars and stretch marks. It gives the wearer a slimmer silhouette for enhanced confidence and wearability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing innovative fabric the high percentage of LYCRA® XTRA LIFETM ensures a perfect fit and shape that lasts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePiling resistant, breathable, anti-roll, 2-way stretch, and quick-drying, all- important for protecting skin, ensuring comfort, and enhancing confidence. Suitable for post-surgery, post-pregnancy, resection, c-section, weight gain, scars, stretch marks.\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Black","offer_id":40372287766664,"sku":"WTC-B-DB-6","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Neutral","offer_id":40372287799432,"sku":"WTC-N-DB-6","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black","offer_id":40372287832200,"sku":"WTC-B-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Neutral","offer_id":40372287864968,"sku":"WTC-N-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black","offer_id":40372287897736,"sku":"WTC-B-DB-10","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Neutral","offer_id":40372287930504,"sku":"WTC-N-DB-10","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black","offer_id":40372287963272,"sku":"WTC-B-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Neutral","offer_id":40372287996040,"sku":"WTC-N-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black","offer_id":40372288028808,"sku":"WTC-B-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Neutral","offer_id":40372288061576,"sku":"WTC-N-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black","offer_id":40372288094344,"sku":"WTC-B-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Neutral","offer_id":40372288127112,"sku":"WTC-N-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black","offer_id":40372288159880,"sku":"WTC-B-DB-18","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Neutral","offer_id":40372288192648,"sku":"WTC-N-DB-18","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_4777.jpg?v=1776719180"},{"product_id":"above-beyond-support-extra-super-high-waisted-skinny-jeans","title":"Above \u0026 Beyond Extra Tummy Friendly High Waist Skinny Jeans","description":"\u003cp\u003eNot your average super high waisted jean. Above \u0026amp; Beyond Extra has a built in belly band that delivers gentle support and comfort for tummies that need some extra love.  If you’re a new mum, have recently had surgery or just need that gentle hold you in feeling then these jeans are for you.\u003c\/p\u003e\n\u003cp\u003eThe hidden belly band that’s cleverly built into the jeans gives a smooth and gentle feel against the skin protecting scars, c-sections, ostomys, stretch marks and tender tummies. Offering just the right amount of support you can be sure to feel your best and boost your confidence. \u003c\/p\u003e\n\u003cp\u003eWe don’t just stop there, our heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of.\u003c\/p\u003e\n\u003cp\u003eUsing 4 way sustainable super stretch denim these jeans give you the comfort, confidence and fit you deserve. Sitting above the natural waistline they're higher than other high-street jeans. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing full gentle support and coverage of the tummy with super soft stretchy denim. The built in belly support is made from bi-elastic, hi-stretch Sustainable recycled regenerated fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComplete Coverage of the tummy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt in Belly Band \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSupport \u0026amp; Comfort for tender tummies\u003c\/p\u003e\n\u003cp\u003eSuper Stretch Denim\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft\u003c\/p\u003e\n\u003cp\u003ePerfect Fit Gap Proof Waistband\u003c\/p\u003e\n\u003cp\u003eTummy Friendly\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers \u003c\/p\u003e\n\u003cp\u003eGentle non-restricting support\u003c\/p\u003e\n\u003cp\u003eModel is 5 ft 7 and wears size 16\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk for help with sizing and to request leg length.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Navy","offer_id":41135544696968,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Navy","offer_id":41135544795272,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Navy","offer_id":41135544893576,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Navy","offer_id":41135544991880,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Navy","offer_id":41135545090184,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Navy","offer_id":41135545188488,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Navy","offer_id":41135545286792,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Navy","offer_id":41135545385096,"sku":"","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Gemini_Generated_Image_lhlaslhlaslhlasl_2_1.jpg?v=1776718848"},{"product_id":"straight-leg-jean-with-hidden-adjustable-waist","title":"Straight Leg Jean with Hidden Adjustable Waist","description":"\u003cp\u003eThe Jean Every Woman Wants, Needs and Has Always Dreamed Of. \u003c\/p\u003e\n\u003cp\u003eThe perfect straight leg jean that adapts to your waist is finally here. The magic hidden adjustable waistband inside the jeans can adapt to your size and shape as you need. The jeans sit comfortably on the waistline offering full tummy coverage and have clever subtle pleats at the front of the jean to disguise bloated tums for those moments when we feel we want to. They give the perfect amount of room for tender tummies and are beyond comfortable. The straight leg is versatile and elegant so these jeans can definitely be worn from day to night, smart or casual. You'll be feeling confident, comfortable and looking chic!\u003c\/p\u003e\n\u003cp\u003eThese jeans are perfect for everybody's body no matter your shape, size or scars.\u003c\/p\u003e\n\u003cp\u003eMade to last from sustainable beautifully soft high quality denim and 100% cotton\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating, mumtum, scars, c-section, postpartum and surgery.\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM DENIM","offers":[{"title":"8","offer_id":42451249102984,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":42451249135752,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":42451249168520,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":42451249201288,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":42451249234056,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":42451249266824,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"20","offer_id":42451249299592,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"22","offer_id":42451249332360,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"24","offer_id":42451249365128,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"26","offer_id":42451249397896,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"28","offer_id":42451249430664,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/dscf1154-white_da640279-ca7e-4f6e-b4d1-fc44bfa0488a.jpg?v=1776683516"}],"url":"https:\/\/www.iamdenim.co.uk\/collections\/jeans-for-every-body-shape.oembed","provider":"I AM DENIM","version":"1.0","type":"link"}