{"title":"Jeans for a Big Tummy","description":"\u003ch2\u003eJeans for a Big Tummy, Support Without Compromise\u003c\/h2\u003e\n\u003cp\u003eA bigger tummy deserves jeans that work with it, not jeans that pretend it isn't there and dig in trying to prove a point. Every style in this collection was built specifically around genuine tummy coverage and support, using our own Tender Tummy Technology to hold you smoothly without ever feeling restrictive.\u003c\/p\u003e\n\u003cp\u003eOur Above \u0026amp; Beyond Tummy Friendly Skinny remains our bestseller for a reason, offering a high-waisted fit with soft, supportive stretch across the whole tummy area. Our Above \u0026amp; Beyond Extra Tummy Friendly jean takes that further with a built-in belly band for extra coverage on days you want more structure. Our Tummy Control High Waist Skinny and Tummy Control Low Rise Skinny both offer firm, smoothing support at different rises, so you can choose the silhouette that suits you, and our Above \u0026amp; Beyond White jean brings the same tummy-friendly construction into a lighter shade.\u003c\/p\u003e\n\u003cp\u003eWhat makes these different from a standard high-waisted jean is the engineering underneath: panelling and stretch placed specifically to hold and smooth a bigger tummy, rather than a waistband that simply sits higher and hopes for the best. It's a genuinely different approach, and it's the one at the heart of everything we make.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Tender Tummy Technology?\u003c\/strong\u003e\u003cbr\u003eIt's our proprietary approach to construction, using considered panelling and soft, supportive stretch specifically engineered to hold and smooth the tummy comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich style gives the most tummy coverage?\u003c\/strong\u003e\u003cbr\u003eOur Above \u0026amp; Beyond Extra Tummy Friendly jean, with its built-in belly band, offers the most coverage and support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill these jeans feel tight or restrictive on a bigger tummy?\u003c\/strong\u003e\u003cbr\u003eNo — the soft stretch denim is designed to hold and smooth without digging in or restricting movement.\u003c\/p\u003e\n\u003cp\u003eShop jeans for a big tummy below.\u003c\/p\u003e","products":[{"product_id":"above-beyond-super-high-waisted-dark-blue-skinny-jeans","title":"Above \u0026 Beyond Tummy Friendly Skinny Jeans (Dark Blue)","description":"\u003cp\u003eWe recommend sizing up in this jean. It currently runs small.\u003c\/p\u003e\n\u003cp\u003eGive your tummy some love and fall in love with our best selling jeans.\u003c\/p\u003e\n\u003cp\u003eHigh waisted for full tummy coverage\u003c\/p\u003e\n\u003cp\u003eSits above your natural waist\u003c\/p\u003e\n\u003cp\u003eGentle Support with heart effect at the rear to enhance your curves\u003c\/p\u003e\n\u003cp\u003eSmooths the tummy and flatters your shape\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft 4 way stretch denim\u003c\/p\u003e\n\u003cp\u003eComfortable when sitting\u003c\/p\u003e\n\u003cp\u003eTummy Friendly and soft on scars\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating and tender tummies\u003c\/p\u003e\n\u003cp\u003eGreat after pregnancy and c-section\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery and ostomy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor this jean if you are between sizes please size up it currently runs small\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk or send us a text on 07926 699892 for help with sizing.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Dark Blue \/ Petite","offer_id":40372253589640,"sku":"WHWSJ-DB-6-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Dark Blue \/ Regular","offer_id":55191946461561,"sku":"WHWSJ-DB-6-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Petite","offer_id":40372253622408,"sku":"WHWSJ-DB-8-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Regular","offer_id":55191946658169,"sku":"WHWSJ-DB-8-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Dark Blue \/ Tall","offer_id":55191946690937,"sku":"WHWSJ-DB-8-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Dark Blue \/ Petite","offer_id":40372253655176,"sku":"WHWSJ-DB-10-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Regular","offer_id":55191946854777,"sku":"WHWSJ-DB-10-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Dark Blue \/ Tall","offer_id":55191946887545,"sku":"WHWSJ-DB-10-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Dark Blue \/ Petite","offer_id":40372253687944,"sku":"WHWSJ-DB-12-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Regular","offer_id":55191947051385,"sku":"WHWSJ-DB-12-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Dark Blue \/ Tall","offer_id":55191947084153,"sku":"WHWSJ-DB-12-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"14 \/ Dark Blue \/ Petite","offer_id":40372253720712,"sku":"WHWSJ-DB-14-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Regular","offer_id":55191947247993,"sku":"WHWSJ-DB-14-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Dark Blue \/ Tall","offer_id":55191947280761,"sku":"WHWSJ-DB-14-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"16 \/ Dark Blue \/ Petite","offer_id":40372253753480,"sku":"WHWSJ-DB-16-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Regular","offer_id":55191947444601,"sku":"WHWSJ-DB-16-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Dark Blue \/ Tall","offer_id":55191947477369,"sku":"WHWSJ-DB-16-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"18 \/ Dark Blue \/ Petite","offer_id":40372253786248,"sku":"WHWSJ-DB-18-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Regular","offer_id":55191947641209,"sku":"WHWSJ-DB-18-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Dark Blue \/ Tall","offer_id":55191947673977,"sku":"WHWSJ-DB-18-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"20 \/ Dark Blue \/ Petite","offer_id":40372253819016,"sku":"WHWSJ-DB-20-P","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Regular","offer_id":55191947837817,"sku":"WHWSJ-DB-20-R","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Dark Blue \/ Tall","offer_id":55191947870585,"sku":"WHWSJ-DB-20-T","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Dark Blue \/ Tall","offer_id":57284148822393,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_8574.jpg?v=1761427002"},{"product_id":"tummy-control-skinny-jeans","title":"Tummy Control Low Rise Skinny Jeans - Maternity \u0026 Beyond","description":"\u003cdiv class=\"page\" title=\"Page 5\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuper soft and stretchy these luxurious relaxed skinny jeans are beautiful. In a rich dark navy blue the gentle snug fit offers the ultimate in comfort and movement. Enhancing the feminine silhouette with a slim fit without being too tight at the ankles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith Tummy Control Technology cleverly built into the jeans, they give complete coverage, gentle support, and total comfort. All the reassurance you will need when bending or reaching. Your jeans have been lovingly designed \u0026amp; cleverly made by our experts here in Britain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Ultimate Tummy Control Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ultimate Tummy Control Technology is the first of its kind to be integrated into a pair of specially designed jeans. It offers complete coverage when bending or reaching, gentle support around the abdomen, and gives incredible comfort. It helps encourage muscle recovery after pregnancy or abdominal surgery, helps prevent hernias, and is perfect for covering scars and stretch marks. It gives the wearer a slimmer silhouette for enhanced confidence and wearability.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing innovative fabric the high percentage of LYCRA® XTRA LIFETM ensures a perfect fit and shape that lasts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePiling resistant, breathable, anti-roll, 2-way stretch, and quick-drying, all- important for protecting skin, ensuring comfort, and enhancing confidence. Suitable for post-surgery, post-pregnancy, resection, c-section, weight gain, scars, stretch marks.\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layoutArea\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"column\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I_AMDENIM","offers":[{"title":"6 \/ Black","offer_id":40372287766664,"sku":"WTC-B-DB-6","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"6 \/ Neutral","offer_id":40372287799432,"sku":"WTC-N-DB-6","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Black","offer_id":40372287832200,"sku":"WTC-B-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Neutral","offer_id":40372287864968,"sku":"WTC-N-DB-8","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Black","offer_id":40372287897736,"sku":"WTC-B-DB-10","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Neutral","offer_id":40372287930504,"sku":"WTC-N-DB-10","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Black","offer_id":40372287963272,"sku":"WTC-B-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Neutral","offer_id":40372287996040,"sku":"WTC-N-DB-12","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Black","offer_id":40372288028808,"sku":"WTC-B-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Neutral","offer_id":40372288061576,"sku":"WTC-N-DB-14","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Black","offer_id":40372288094344,"sku":"WTC-B-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Neutral","offer_id":40372288127112,"sku":"WTC-N-DB-16","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Black","offer_id":40372288159880,"sku":"WTC-B-DB-18","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Neutral","offer_id":40372288192648,"sku":"WTC-N-DB-18","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/products\/IMG_4777.jpg?v=1776719180"},{"product_id":"above-beyond-support-extra-super-high-waisted-skinny-jeans","title":"Above \u0026 Beyond Extra Tummy Friendly High Waist Skinny Jeans","description":"\u003cp\u003eNot your average super high waisted jean. Above \u0026amp; Beyond Extra has a built in belly band that delivers gentle support and comfort for tummies that need some extra love.  If you’re a new mum, have recently had surgery or just need that gentle hold you in feeling then these jeans are for you.\u003c\/p\u003e\n\u003cp\u003eThe hidden belly band that’s cleverly built into the jeans gives a smooth and gentle feel against the skin protecting scars, c-sections, ostomys, stretch marks and tender tummies. Offering just the right amount of support you can be sure to feel your best and boost your confidence. \u003c\/p\u003e\n\u003cp\u003eWe don’t just stop there, our heart effect technology at the rear sculpts and lifts your bottom ensuring your curves are taken care of.\u003c\/p\u003e\n\u003cp\u003eUsing 4 way sustainable super stretch denim these jeans give you the comfort, confidence and fit you deserve. Sitting above the natural waistline they're higher than other high-street jeans. These are the ultimate in tummy friendly jeans using our unique design cleverly allowing full gentle support and coverage of the tummy with super soft stretchy denim. The built in belly support is made from bi-elastic, hi-stretch Sustainable recycled regenerated fabric.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComplete Coverage of the tummy \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt in Belly Band \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSupport \u0026amp; Comfort for tender tummies\u003c\/p\u003e\n\u003cp\u003eSuper Stretch Denim\u003c\/p\u003e\n\u003cp\u003eShape, Sculpt and Lift\u003c\/p\u003e\n\u003cp\u003eLuxuriously Soft\u003c\/p\u003e\n\u003cp\u003ePerfect Fit Gap Proof Waistband\u003c\/p\u003e\n\u003cp\u003eTummy Friendly\u003c\/p\u003e\n\u003cp\u003ePerfect after pregnancy\u003c\/p\u003e\n\u003cp\u003ePerfect coverage for scars\u003c\/p\u003e\n\u003cp\u003ePerfect after surgery, c-section and ostomy\u003c\/p\u003e\n\u003cp\u003ePerfect for seated wearers \u003c\/p\u003e\n\u003cp\u003eGentle non-restricting support\u003c\/p\u003e\n\u003cp\u003eModel is 5 ft 7 and wears size 16\u003c\/p\u003e\n\u003cp\u003eEmail hello@iamdenim.co.uk for help with sizing and to request leg length.\u003c\/p\u003e\n\u003cp\u003eAll our jeans are designed and hand finished in Britain.\u003c\/p\u003e","brand":"IAMDENIM","offers":[{"title":"6 \/ Navy","offer_id":41135544696968,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"8 \/ Navy","offer_id":41135544795272,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Navy","offer_id":41135544893576,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Navy","offer_id":41135544991880,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Navy","offer_id":41135545090184,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ Navy","offer_id":41135545188488,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"18 \/ Navy","offer_id":41135545286792,"sku":"","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"20 \/ Navy","offer_id":41135545385096,"sku":"","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/Gemini_Generated_Image_lhlaslhlaslhlasl_2_1.jpg?v=1776718848"},{"product_id":"above-beyond-tummy-friendly-high-waist-skinny-jeans-black","title":"Tummy Control High Waist Skinny Jeans","description":"\u003cp\u003eOur Tummy Control black jeans are a super high waist skinny jean sitting above the natural waistline so they never dig in, even when sitting. They're made for comfort but offer a firm fit and support around the tummy.  They hold you in, but still hug in all the right places. Made from our beautiful premium black contouring denim they offer support around the waist, hips and lower back\u003cspan data-mce-fragment=\"1\"\u003e giving\u003c\/span\u003e you the comfort, confidence and fit you deserve. 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