{"title":"Hidden Waistband Jeans","description":"\u003ch2\u003eHidden Waistband Jeans — Support You Can Feel, Not See\u003c\/h2\u003e\n\u003cp\u003eSome of the best design is the kind nobody notices. That's the idea behind our hidden waistband jeans: from the outside, they look like any other beautifully finished pair of denim, with clean lines and a flattering high waist. It's only when you put them on that you feel what makes them different.\u003c\/p\u003e\n\u003cp\u003eSewn discreetly into the inside of the jean is an adjustable waistband mechanism that expands and contracts with your body, giving you room to breathe on the days you need it without ever showing on the outside. There's no visible elastic panel, no obvious \"comfort feature\" giving the game away — just a jean that quietly does more than it looks like it's doing. This came directly out of years of listening to customers who wanted the polish of a proper jean with none of the restriction.\u003c\/p\u003e\n\u003cp\u003ePaired with our Tender Tummy Technology support panel, this hidden waistband is one of the two systems working together in every pair we make: one smooths and holds, the other flexes and adjusts. Together they're why this has become one of our most talked-about design features, quietly solving a problem millions of women have simply learned to live with.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCan you see the adjustable waistband from the outside?\u003c\/strong\u003e\u003cbr\u003eNo — it's built into the inside of the jean, so the outside looks like a normal, well-finished pair of denim.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much does the hidden waistband adjust?\u003c\/strong\u003e\u003cbr\u003eIt's designed to give a comfortable, flexible range rather than a dramatic size change, ideal for bloating or day-to-day fluctuation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the hidden waistband work with the tummy support panel?\u003c\/strong\u003e\u003cbr\u003eYes, the two features are designed to work together across our range.\u003c\/p\u003e\n\u003cp\u003eShop our hidden waistband jeans below.\u003c\/p\u003e","products":[{"product_id":"straight-leg-jean-with-hidden-adjustable-waist","title":"Straight Leg Jean with Hidden Adjustable Waist","description":"\u003cp\u003eThe Jean Every Woman Wants, Needs and Has Always Dreamed Of. \u003c\/p\u003e\n\u003cp\u003eThe perfect straight leg jean that adapts to your waist is finally here. The magic hidden adjustable waistband inside the jeans can adapt to your size and shape as you need. The jeans sit comfortably on the waistline offering full tummy coverage and have clever subtle pleats at the front of the jean to disguise bloated tums for those moments when we feel we want to. They give the perfect amount of room for tender tummies and are beyond comfortable. The straight leg is versatile and elegant so these jeans can definitely be worn from day to night, smart or casual. You'll be feeling confident, comfortable and looking chic!\u003c\/p\u003e\n\u003cp\u003eThese jeans are perfect for everybody's body no matter your shape, size or scars.\u003c\/p\u003e\n\u003cp\u003eMade to last from sustainable beautifully soft high quality denim and 100% cotton\u003c\/p\u003e\n\u003cp\u003eIdeal for bloating, mumtum, scars, c-section, postpartum and surgery.\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM DENIM","offers":[{"title":"8","offer_id":42451249102984,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"10","offer_id":42451249135752,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"12","offer_id":42451249168520,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"14","offer_id":42451249201288,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"16","offer_id":42451249234056,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"18","offer_id":42451249266824,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"20","offer_id":42451249299592,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"22","offer_id":42451249332360,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"24","offer_id":42451249365128,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"26","offer_id":42451249397896,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"28","offer_id":42451249430664,"sku":"","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/1644\/8136\/files\/dscf1154-white_da640279-ca7e-4f6e-b4d1-fc44bfa0488a.jpg?v=1776683516"}],"url":"https:\/\/www.iamdenim.co.uk\/collections\/hidden-waistband-jeans.oembed","provider":"I AM DENIM","version":"1.0","type":"link"}