While brands big and small are exploring disability-friendly clothing, it remains a niche market that struggles to reach consumers From constrictive corsetry to blistering 6in heels, the oft-quoted line: “You have to suffer for fashion,” has afflicted humanity for centuries…
A staple piece in any wardrobe, jeans can often be a problem due to their tight and restrictive nature. I Am Denim is the first clothing brand to make jeans for people who have had any kind of abdominal surgery,…
Sophie Cooper on finding postnatal inspiration for her premium denim brand. Q. How did you originally come up with the concept for your denim brand, I Am Denim?A. About a year after my son was born, I had to undergo…
I was lucky enough to get my hands on the first clothing brand in the world to bring you jeans that you can wear after having the same surgery that I did! Having an ileostomy, it’s nice to contain it…
I remember seeing these jeans at the Purple Wings event and they had a stall. I have always only ever worn high waisted jeans because of, firstly the colitis with bloating and pain, then the stoma and couldn’t ever see…